Archive for the 'Pharmacy' Category

May 16 2008

Company Profile: Pharmasee TV

Published by admin under Indenpendent Operator, Pharmacy

Pharmasee TV targets customers at the point of purchase with the latest in health and information programming. Pharmasee TV is the in store pharmacy television network reaching into more than 500 locations and influencing 6.5 million consumers each month.

Pharmasee TV reaches out to consumers, engages them with the pharmacists and helps generate traffic and sales through brand awareness. This network is strategically positioned throughout the pharmacies, delivering precise and informative messages to the customers.

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May 16 2008

Company Profile: Pharmacy TV Network

Published by admin under Indenpendent Operator, Pharmacy

Pharmacy TV Network: An elegantly simple solution – built exclusively for the pharmacy retailer environment. We’re a narrowcast network embedded in the customer’ experience, designed to make it more relevant, enjoyable – and actionable.

We engage customers with fresh,trusted programming. The best customer is an engaged customer. The unique right place/right time energy of the pharmacy retail environment delivers a customer who is ready to be engaged. Our exclusive programming from authoritative Rodale brands – Prevention, Men’s Health, Women’s Health – grabs and connects with consumers by presenting fresh health and wellness :30 and :90 second vignettes weekly.

We make the 8–minute moment valuable. The average customer spends about eight minutes waiting to have a prescription filled. Our programming turns that into a moment of opportunity and value for everyone – the customer, the pharmacy retailer, and the advertiser. Using an eight–minute loop built around four distinct categories – health and wellness, fitness and exercise, beauty and grooming, and nutrition we ensure that ad messages are in a context that’s memorable and actionable.

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May 16 2008

Company Profile: Pharmacy Channel

Published by admin under Indenpendent Operator, Pharmacy

Pharmacy Channel is the world’s first point of sale digital media company focused on the valuable yet fragmented independent pharmacy retail market; in UK and US independent pharmacies the average footfall is over 100 million people per week and turnover is over $65 billion every year.

We produce large savings for clients with our unique and efficient method of communicating and promoting products and services to independent pharmacy owners and their customers Our clients are major pharmaceutical companies, personal care brands, wholesalers, governments and many other healthcare products and service providers.

Pharmacy Channel helps clients cost-effectively reach large numbers of their target audience. We provide a ‘turn-key’ service for our clients using elements of their existing campaign to capitalise on their integrated marketing message, or we can create a new campaign if the advertiser is in the early stages of branding.

AdScreens are programmed from the European central hub in London and American central hub in New York with loops of advertising. An advertising loop is 2 minutes 30 seconds long. The average waiting time in a pharmacy is about 10 minutes, so each customer will see each loop at least four times.

Brands can promote their products with a 15 second dynamically rich visual and audio advertisement at the point of sale nearly 750,000 times in one year in an independent pharmacy.

Our Right Time and Place™ service makes even modest marketing budgets highly efficient, by promoting in real time the most suitable products and services to independent pharmacy owners and their retail customers based on variable internal and external factors that support the demand for clients’ products and services.

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