
Pharmacy Channel is the world’s first point of sale digital media company focused on the valuable yet fragmented independent pharmacy retail market; in UK and US independent pharmacies the average footfall is over 100 million people per week and turnover is over $65 billion every year.
We produce large savings for clients with our unique and efficient method of communicating and promoting products and services to independent pharmacy owners and their customers Our clients are major pharmaceutical companies, personal care brands, wholesalers, governments and many other healthcare products and service providers.
Pharmacy Channel helps clients cost-effectively reach large numbers of their target audience. We provide a ‘turn-key’ service for our clients using elements of their existing campaign to capitalise on their integrated marketing message, or we can create a new campaign if the advertiser is in the early stages of branding.
AdScreens are programmed from the European central hub in London and American central hub in New York with loops of advertising. An advertising loop is 2 minutes 30 seconds long. The average waiting time in a pharmacy is about 10 minutes, so each customer will see each loop at least four times.
Brands can promote their products with a 15 second dynamically rich visual and audio advertisement at the point of sale nearly 750,000 times in one year in an independent pharmacy.
Our Right Time and Place™ service makes even modest marketing budgets highly efficient, by promoting in real time the most suitable products and services to independent pharmacy owners and their retail customers based on variable internal and external factors that support the demand for clients’ products and services.
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