digital.out.of.home

SiliconVille is a local network of electronic billboards installed at locations that people visit every day – for example, local grocery stores, hair salons, restaurants, dry cleaners etc. The SiliconVille MediaStation locations are carefully chosen to capture the undivided attention of the audience at these retailers. We provide relevant local interest programming that is truly engaging.

Retail Solutions

You can make your customer experience more memorable by providing local, entertaining and highly relevant content to your customers. All this at no cost to you. If you qualify for a SiliconVille MediaStation, we will cover the cost of the equipment and installation - and you can be up and running in a matter of days.

Reflect Systems, a provider of digital signage software and services, announced that Borders is featuring the ReflectView enterprise digital signage platform in the concept stores it opens this year. The platform allows Borders to deliver engaging digital media content to screens within the stores’ Travel, Cooking and Wellness destinations to inform and inspire customers. The network of LCD screens in the destinations complements the stores’ other new digital offerings.The Travel destination screen broadcasts a mix of travel tips, guided visual tours, author interviews, and nature programming from locations around the world, while the screen in the Cooking destination features Borders’ original cooking program, “Borders Kitchen” as well as how-to videos and other cooking and entertaining programming. In the Wellness destination, customers can enjoy another Borders’ original program, “Advice for Living with Mel Robbins” and view fitness demonstrations and clips on well-known health and wellness books and authors.The screens also feature information on in-store promotions and new releases that specifically relate to the title and merchandise selections within each destination.

Borders chose Reflect Systems based on Reflect’s retail experience, collaborative approach and software platform.

“We chose Reflect Systems because they offered a total solution. From technology selection and integration to customer engagement, measurement, and content advice, the Reflect team brought us creative solutions and a team approach to success,” saidRich Fahle, vice president, Content for Borders Group.

“Our team is excited to be helping Borders successfully deploy this new digital media network in its concept stores,” said Matthew Schmitt, CEO of Reflect Systems. “Our feature rich software platform, ReflectView, allows Borders to introduce new and exciting shopper-focused applications, enriching the customer experience and helping Borders achieve its mission of being a headquarters of knowledge and entertainment.”

Following a successful pilot phase in the Borders concept store in Ann Arbor, Mich., the new digital media network has been installed in a total of nine concept stores. The additional five stores the retailer will open this year will also feature this technology. Reflect Systems has worked with Pro-Motion to manage deployment and installation services. Pro-Motion connects communicators with their audiences, providing the full spectrum of audio-visual product, design, procurement, shipping, nationwide installation and service.

MediaPlace is America’s leader in the creation and delivery of Captive Audience media networks.

Since 1993 we have met the needs of America’s largest retailers and out-of-home marketers. Using sight, sound, and motion to reach the most desired audiences, our programs currently play in more than 2500 locations across the country. We cover every market in the United States 365 days a year.

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WNC is a full service in-store television provider specializing in the grocery industry. With years of experience in both retail and consumer packaged goods, WNC provides the most targeted and customizable network available. For advertisers who want to advertise their products at the point-of-purchase where 70% of decisions are made, the WNC network is both efficient and effective. The grocery retailer and consumer packaged goods advertiser can drive sales through the WNC in-store television network while at the same time build brand equity.

For the advertiser, WNC offers a highly-targeted and effective medium. Using our proprietary software built especially for the grocery industry, our advertisers can target any segment of the retailer’s customer base. The WNC in-house production studio provides high quality ad production at low rates. With post-ad lift analysis, WNC provides a complete analysis of item movement on each ad.

For the retailer, WNC provides a turn-key solution with installation, network management, and ad sales. Retailers have the ability to customize the network to support their marketing initiatives with private label, weekly specials, and community events. Many retailers even create their own brand for the in-store television network.

There is not a more efficient and effective method for reaching your customers at the point-of-purchase. With highly-targeted dynamic ads and consumer information, the WNC network provides great results and enhances the shopping experience.

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Modstream is revolutionizing in-store marketing. We looked at the tubular plastic “Thank you for shopping here” handles located on every shopping cart and saw a better opportunity. Better for consumers. Better for retailers. Better for advertisers. Better for the environment.

Modstream is the first in-store marketing solution to enable real-time, automated delivery of messages to shoppers in-store. By delivering these messages onto shopping cart handles, retailers and advertisers now have an easy and affordable way to communicate directly with their customers throughout their store visit. Modstream allows retailers to reduce the clutter in their stores created by excessive merchandising displays and signage that can create poor shopping experiences for their customers.

Modstream makes in-store advertising simple. Using our website, retailers and advertisers can create their own messages, select their stores, days and day-parts, and purchase their ad campaign with just a few clicks. Click here to see how easily Modstream can help you create your next in-store ad campaign, and start increasing your sales today!

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