digital.out.of.home

Our concept is simple. The best ideas always are. We are building a network of interconnected display systems that will eventually reach millions of viewers. However each one can be customized with individualized content unique to its location. We have a crystallized vision in a bewildered industry. We partner with our affiliates to place displays in captive audience venues where our content entertains and educates a willing public.

Our venues include Doctor and hospital waiting areas, lobbies, elevators, airports, government offices and most anyplace where people are waiting for something. In addition to industry specific and relevant information, Our content includes up to date news, sports, weather, health and entertainment information. We have trivia, games, history, etc. We also provide rich media in the form of high definition video and animations. And we provide a place for advertisers to reach specific demographics. It’s like having a customized “channel” for each installation, something that can’t be done in any other medium.

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Launched in 1992, the Newborn Channel broadcasts baby care and postpartum programming for new parents in over 1,000 hospitals nationwide. 24 hours a day, 7 days a week, patients can watch 41 programs covering critical parenting topics, including:

• Infant care
• New mom care
• Breastfeeding
• Car seat safety
• Development
• Family Life
• Immunizations

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GE Healthcare provides The Patient Channel to help U.S. hospitals provide credible, accurate and up-to-date information to patients and their families, caregivers, and friends. The television programming is seen in patient rooms and waiting areas.

Programming on the channel covers a wide spectrum of topics including heart disease, diabetes, high blood pressure, arthritis, cancer, asthma, smoking cessation, parenting, health/wellness, and other healthcare topics. The goal of the channel is to educate patients and their families and to increase their awareness of medical issues and treatment options. The educational content is meant to stimulate communication with healthcare providers, improve the ability to make informed decisions, and promote a sense of empowerment at the time when accurate information is most needed.

* Over 40 educational programs
* Broadcast 24 hours a day, 7 days a week
* Spanish and English closed captioning available on all programs
* Provides reliable and focused patient education content
* Topics cover health and wellness topics selected with input from patient educators in our hospital network
* All content is developed according to the standards set and maintained by an external advisory board
* A web site for staff and patients, family and friends with applicable information before, during and after hospital stays

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Hospital Broadcast Network owns and operates a proprietary point-of-care-media- network consisting of hospital and health centers The Sight & Sound® System delivers CD-quality, digital radio announcements through our patented speaker billboards to key traffic areas within these facilities including lobbies, public areas, waiting rooms and cafeterias.

Sight & Sound offers unprecedented access to consumers, allowing advertisers to deliver their messages to healthcare professionals, day in and day out, right in their workplace. Additionally, advertising messages are delivered to thousands of patients and visitors in these facilities–a captive audience of consumers who will likely shop that day.

Unlike the distraction-filled environments of radio drive-time, where consumers are concentrating on driving and have the ability to channel surf when commercials come on, or outdoor billboards, where messages are but fleeting glances at 60 m.p.h., Sight & Sound messages are delivered in a distraction-free environment, free of competing media. For advertisers, this means real value for each and every advertising dollar spent.

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Point-of-Care Marketing is designed to deliver branded messages to captive, targeted audiences at the point of medical care, with the hope of influencing patients’ and consumers’ purchasing and lifestyle habits.

Physician offices are blank canvases for marketing opportunities, and are also trusted environments for patients to receive information. By offering this information for patients to physicians free of charge, SMI has created a channel for messages to get into the doctors’ offices and healthcare facilities and in front of target audiences.

SMI has developed an extensive product and service line that:

* provides patients with educational information
* reduces physicians’ overhead costs by offering complimentary, brand-capable items
* gives clients the ability to create and drive brand or product awareness
* influences purchasing and lifestyle habits of patients and consumers

Our Point-of-Care Marketing model is a unique way for brand managers, pharmaceutical companies, and other clients to reach their targeted audiences in non-traditional ways.

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