Archive for the 'Cinema' Category

May 16 2008

Company Profile: National Cinemedia

Published by admin under Cinema, Indenpendent Operator

National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through a venture of AMC Entertainment, Inc., Cinemark USA, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., along with additional Affiliate theatres. Our national theatre network includes over 15,000 screens in 1,275 theatres in 47 states, reaching more than 600 million moviegoers annually.

You know the phrase, “…at a theater near you”? With 64% of US households within 10 miles of a NCM theatre, we’re confident we can help you reach your audience no matter where they live. And for the larger masses, we cast a wide net with 72% of our screens within the Top 50 U.S. Markets, 82% of those theatres are located in A & B counties.

But National CineMedia offers much more than cinema advertising!

Our Digital Content Network (”DCN”), a proprietary system of digital and satellite technology, is the world’s largest and most technologically advanced in-theatre network of its kind, making National CineMedia exceptionally capable of producing unique in-theatre events on a national scale.

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May 14 2008

Company Profile: Screenvision

Published by lynn under Cinema, Indenpendent Operator

Screenvision, headquartered in New York, N.Y., is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,900 screens in over 2,400 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 600 million consumer impressions annually through more than 160 theatrical circuits, including 13 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries.

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