digital.out.of.home

Airplay America began operations in March of 2004 as a “private radio network” for chain stores in the hair salon industry. Six months into a successful 15-store pilot we quickly learned that narrowcasting, a.k.a. digital signage, would be the medium of choice for retailers and advertisers alike. As such we concluded our pilot and went into a think-tank for the development of a private video network called “The Salon Channel”.

The Salon Channel replaces conventional radio demanding that Airplay America build a “wheel” of frequently updated content that salon clientele and store employees enjoy and embrace. With the help of leading content providers such as CBS, PLR, VFN, TVSCO and others we have developed a hybrid blend of music, entertainment, lifestyle programming and style editorials that is continuously updated and enhanced.

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i-vu has taken the UK’s top salons by storm, and remains the only leading interactive salon media network in the world. Backed by celebrity salons and prestige brands, i-vu has launched its unique interactive screens and media networks worldwide. Driving the success of i-vu is a team of electronics experts, creative and media professionals, a support network of experienced project managers and a board which boasts top names from the UK’s hair, beauty and media industries. i-vu’s success has been fueled by continued world-wide growth and the application of the i-vu screen networks to new and varied industries. Working with the latest technology, i-vu is committed to providing clients with innovative, tailored, accountable interactive network solutions to keep them at the cutting edge of their industry.

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itandi is building a digital media network consisting of flat panel monitors placed in salons in front of salon customers as they sit in the operator’s chair. This creates a captive audience for the broadcasting of dynamic advertising, content, information and advertainment. Rolling out in the New York metro area, itandi will be a national media company with thousands of local “editions.”

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