digital.out.of.home

PumpTop TV is a premiere Out-of-Home Digital Media network that delivers current news, entertainment and advertising to millions of drivers as they fuel their vehicles at the gas pump. Daylight-viewable LCD screens mounted at eye level on top of gasoline pumps at select, high-volume gas stations provide a broadcast television-like experience (video and audio) to a desirable, captive audience out of the home.

Traffic, weather, sports, business, entertainment and local news programming are interspersed with national and regional advertising in an approximate 5-minute program wheel or “loop”.

We know how many fuel transactions are completed each month at gas stations with PumpTop TV and provide advertisers with effective and measurable results to their campaigns.

News

Fuelcast International, LLC., operates a new, innovative network that provides a broadcast experience in an out of home environment.

Featuring 17-inch daylight viewable LCD screens and full-stereo sound, the Fuelcast Network is designed to engage and entertain motorists while they are fuelling their vehicles. The network programming provides a wide range of content such as news, movie trailers, trivia, sports and public service announcements which inform and entertain consumers.

The Fuelcast Network breaks through the daily clutter by delivering high-value messages to an audience that is captive and engaged. It provides advertisers with a rich messaging platform that is flexible, viewer activated and measured.

As a turn-key solution for petroleum retailers, the Fuelcast Network is an ideal way to improve customer loyalty, drive c-store sales and improve financial performance.

News

Gas Station TV is an IP-based digital television network at the pump. Captive consumers are engaged for 4 minutes during their pump transaction with nothing to do. There is only one channel, no remote controls, TiVo or PC multitasking. GSTV provides a programming experience with content from the ABC Television Network, as well as local news, weather, traffic, and sports to engage users and enable marketers to connect with mobile consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.

Currently on over 1,000 screens in multiple top 10 markets, Gas Station TV will be on over 6,000 screens at leading gas retailers in 11 of the Top 12 DMA’s in 2007. This rollout enables advertisers exciting opportunities in a national footprint as well as in key individual media markets. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers.

News