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Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a new on-demand feature for digital signage network operators. This is the latest feature released for Real Digital Media’s NEOCAST® digital signage platform.

Using a simple, remote control device with a tiny receiver connected via USB, NEOCAST® clients are now able to instantly suspend a running playlist, jump to a menu screen, scroll up and down to select a desired menu item and have that selected item start playing instantaneously. While the selected media is playing, the remote operates like a DVR controller, allowing the user to pause, forward and rewind to sections or return to the main menu to choose additional content or return to regular programming. The content for the on-demand feature can be pre-populated across a network, group of players or individual players using the centralized, NEOCAST® Media Server software.

“This interactive application has obvious benefits for training, corporate communications, on-floor sales presentations and internal messaging,” said Michael Baron, president of Real Digital Media. “CEOs can have key messages presented to assembled staff at designated times, special promotions and merchandising strategies can be introduced on the retail floor to educate and train sales representatives, and service providers can receive continuing education training at their offices. The options for the feature are limitless, and add another layer of flexibility and usability to our NEOCAST® digital signage platform.”

Enterprise multimedia is moving out of the do-it-yourself phase as carriers offer services over their own infrastructure to entities that want to reach their employees, partners and customers with the latest forms of media.

Both AT&T and Verizon Business already offer the high-end form of videoconferencing known as telepresence as managed services, making it easier for business customers to get started and ensuring network connections that support the virtual meetings. On Tuesday, AT&T introduced an array of new services that include formatting, packaging and distribution of a wide range of media. They are designed for large multinational organizations as well as any enterprise with multiple offices.

The carrier will also roll out new network infrastructure to the tune of nearly US$70 million by year’s end to support the two new services in the U.S., Europe and Asia, while signing on software partners to simplify the formatting of content, AT&T said Tuesday. The buildout will reach the U.S., European Union countries, Japan, China and Taiwan.

AT&T Digital Signage will be a managed service with which enterprises can use flat-screen displays in public areas for communicating with employees and customers. Digital signage is an emerging technology that has been championed by networking giant Cisco Systems and other vendors. It allows enterprises to reach people with messages that are relevant to where they are and can be updated instantly from a central site. AT&T said its managed service might be used with signs in shops, airports, hotels, office reception areas and employee lunch rooms.

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Competitive Upgrade Program: With this new program, Rise Vision offers resellers a 50 percent discount when a customer upgrades from a competitive digital signage product to the Rise Display Network. This program provides resellers with an effective sales tool to help customers migrate from costly traditional signage solutions to the flexible, web-based Rise Display Network.

Volume Discounts: For customers with plans to deploy a large number of digital signage displays, the Volume Discount program enables them to purchase a block of subscriptions at substantially reduced pricing. With the purchase of a block of 50 annual subscriptions to the Rise Display Network, they pay the same rate as 13 individually purchased subscriptions, a 75 percent savings. Savings increase with higher volumes of block purchases.

Harris Corporation and VBrick Systems have leveraged their multimedia expertise to create a powerful, combined solution that delivers digital signage and live streaming video over various communications networks. Customers across the commercial, government and education markets now have the convenience of using one system to deliver the companies’ combined digital signage and IP video streaming solutions to computer screens and digital signage displays. Harris is an international communications and information technology company, and VBrick Systems is the leader in streaming and online video systems and solutions.

The VBrick video appliance and InfoCaster solution can be configured interchangeably into a network, providing a unique value proposition. The VBrick appliance provides network-friendly features such as multicast, reflecting, and HTTP encapsulation using standards-based video encoding schemes. When the VBrick appliance is combined with the Infocaster technology, the result is a single centralized digital signage system that can be used to drive displays at diverse regional, national or international locations.