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Reflect Systems, a provider of digital signage software and services, announced that Borders is featuring the ReflectView enterprise digital signage platform in the concept stores it opens this year. The platform allows Borders to deliver engaging digital media content to screens within the stores’ Travel, Cooking and Wellness destinations to inform and inspire customers. The network of LCD screens in the destinations complements the stores’ other new digital offerings.The Travel destination screen broadcasts a mix of travel tips, guided visual tours, author interviews, and nature programming from locations around the world, while the screen in the Cooking destination features Borders’ original cooking program, “Borders Kitchen” as well as how-to videos and other cooking and entertaining programming. In the Wellness destination, customers can enjoy another Borders’ original program, “Advice for Living with Mel Robbins” and view fitness demonstrations and clips on well-known health and wellness books and authors.The screens also feature information on in-store promotions and new releases that specifically relate to the title and merchandise selections within each destination.

Borders chose Reflect Systems based on Reflect’s retail experience, collaborative approach and software platform.

“We chose Reflect Systems because they offered a total solution. From technology selection and integration to customer engagement, measurement, and content advice, the Reflect team brought us creative solutions and a team approach to success,” saidRich Fahle, vice president, Content for Borders Group.

“Our team is excited to be helping Borders successfully deploy this new digital media network in its concept stores,” said Matthew Schmitt, CEO of Reflect Systems. “Our feature rich software platform, ReflectView, allows Borders to introduce new and exciting shopper-focused applications, enriching the customer experience and helping Borders achieve its mission of being a headquarters of knowledge and entertainment.”

Following a successful pilot phase in the Borders concept store in Ann Arbor, Mich., the new digital media network has been installed in a total of nine concept stores. The additional five stores the retailer will open this year will also feature this technology. Reflect Systems has worked with Pro-Motion to manage deployment and installation services. Pro-Motion connects communicators with their audiences, providing the full spectrum of audio-visual product, design, procurement, shipping, nationwide installation and service.

The Port of Tacoma has introduced the Port News Network, an employee communications digital signage installation that relies on technology from StrandVision LLC of Eau Claire, Wisconsin.

The digital signage system distributes up-to-date information to the Port’s 250 employees. Originally conceived as a way to keep staff informed about progress and development of the Port’s Integrated Management System (IMS), an Information Technology department initiative, staff and management soon realized that the digital signage system could serve a number of communications needs.

“We wanted to keep people informed about IMS schedules, but we soon realized that we could use it for other purposes,” explained Diane Jordan, IMS communications specialist. “Now, any information that needs to be communicated Port-wide is handled over the digital signage network. This way the information is available to everybody at the same time. We don’t have to go through the courier or the mail system, saving both paper and time. People are getting used to looking to the Port News Network for information.”

Covered topics include notices about special events, Human Resources topics, retirement parties and commission meeting schedules. The StrandVision digital sign is also used to post the Port Vision, Mission and Goals, as well as motivational messages and answers to employee questions and suggestions.

The Port News Network, named through an employee contest, includes five 50″ plasma monitors - two displays in the main administration building, one in the engineering project office, one in security and one in the maintenance break room - connected via the Port’s wired and wireless networks.

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The Universal News Network is a plasma screen network broadcasting in ten high-traffic locations throughout Manhattan. Advertisers can place schedules across the entire ten-store network or customize schedules by locations. These schedules can run over 100 times a day from 6AM-12M, 7 days a week.

The Universal News Network offers advertisers exceptional “Out-of-Home” media and promotional opportunities in the heart of New York City. Added value components include in-store promotions such as product samplings, coupon distributions and “take-one” brochures in each Universal News location.

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Target’s in-store digital network, Channel Red, gives brands the chance to get noticed by Target’s highly sought after guest while also receiving massive national reach. Available nationwide in all 1,591 stores, Target’s network helps entertain, educate and influence purchasing decisions. Unique programming experiences in Video Games, Entertainment and the TV Wall help create brand excitement around product launch, new releases, events and more! Target’s fun, exciting brand is also prevalent on the content loops surprising and delighting Guests as they shop the Entertainment and Electronics areas. Recent studies show that 69% of Guests in those areas watch Channel Red and 56% of Guests say the programming influenced their purchasing decision confirming the channels add value to both the viewers and advertisers on the network. With an annual reach approaching 1 billion impressions Channel Red makes a great addition to media campaigns.

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Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, has pioneered the transformation of shopping malls into a medium where consumer brands can build one-on-one relationships with shoppers who make approximately 2.4 billion visits to Simon malls each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV has engaged in a number of consumer business initiatives targeting upscale shoppers, including OnSpot Digital Network. OnSpot is the premiere in-mall network delivering sight, sound and motion via a brand building media platform at the point where consumers are in the mindset to purchase. With state-of-the-art HD technology and over 1300 screens in 49 malls across the top 20 DMAs, OnSpot reaches desirable consumers nationally, regionally and locally with relevant lifestyle, entertainment, and informational content. OnSpot engages consumers where it counts. Nearly 80% of adults and 94% of teens watched OnSpots’s programming while at a Simon Mall (Arbitron 2006). Additional Simon initiatives include the Simon Giftcard®, launch of Simon platform programs such as Simon Kidgits Club®, Simon Super Chefs Live!®, Simon DTour Live®, and Simon Evening of Giving®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles. SBV also has multiple national and local marketing alliances with Coca-Cola, Visa U.S.A. and Cingular Wireless, among others.

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