digital.out.of.home

SiliconVille is a local network of electronic billboards installed at locations that people visit every day – for example, local grocery stores, hair salons, restaurants, dry cleaners etc. The SiliconVille MediaStation locations are carefully chosen to capture the undivided attention of the audience at these retailers. We provide relevant local interest programming that is truly engaging.

Retail Solutions

You can make your customer experience more memorable by providing local, entertaining and highly relevant content to your customers. All this at no cost to you. If you qualify for a SiliconVille MediaStation, we will cover the cost of the equipment and installation - and you can be up and running in a matter of days.

Reflect Systems, a provider of digital signage software and services, announced that Borders is featuring the ReflectView enterprise digital signage platform in the concept stores it opens this year. The platform allows Borders to deliver engaging digital media content to screens within the stores’ Travel, Cooking and Wellness destinations to inform and inspire customers. The network of LCD screens in the destinations complements the stores’ other new digital offerings.The Travel destination screen broadcasts a mix of travel tips, guided visual tours, author interviews, and nature programming from locations around the world, while the screen in the Cooking destination features Borders’ original cooking program, “Borders Kitchen” as well as how-to videos and other cooking and entertaining programming. In the Wellness destination, customers can enjoy another Borders’ original program, “Advice for Living with Mel Robbins” and view fitness demonstrations and clips on well-known health and wellness books and authors.The screens also feature information on in-store promotions and new releases that specifically relate to the title and merchandise selections within each destination.

Borders chose Reflect Systems based on Reflect’s retail experience, collaborative approach and software platform.

“We chose Reflect Systems because they offered a total solution. From technology selection and integration to customer engagement, measurement, and content advice, the Reflect team brought us creative solutions and a team approach to success,” saidRich Fahle, vice president, Content for Borders Group.

“Our team is excited to be helping Borders successfully deploy this new digital media network in its concept stores,” said Matthew Schmitt, CEO of Reflect Systems. “Our feature rich software platform, ReflectView, allows Borders to introduce new and exciting shopper-focused applications, enriching the customer experience and helping Borders achieve its mission of being a headquarters of knowledge and entertainment.”

Following a successful pilot phase in the Borders concept store in Ann Arbor, Mich., the new digital media network has been installed in a total of nine concept stores. The additional five stores the retailer will open this year will also feature this technology. Reflect Systems has worked with Pro-Motion to manage deployment and installation services. Pro-Motion connects communicators with their audiences, providing the full spectrum of audio-visual product, design, procurement, shipping, nationwide installation and service.

ProLink Solutions — a wholly-owned subsidiary of ProLink Holdings Corp. and the world’s leading provider of Global Positioning Satellite (”GPS”) golf course management systems and digital out-of-home on-course advertising — today announces the Green Valley Ranch Golf Club (Denver, Colo.) now features the ProLink Solutions ProStar GPS system used at many of the world’s most famous golf courses.The Perry Dye-designed Green Valley Ranch Golf Club consistently earns rave reviews and accolades. In 2007, the readers of Colorado Avid Golfer named it the Most Family-Friendly Course, Most Female-Friendly Course and Best Overall Value while calling the 639-yard, par-5 18th the Best Finishing Hole. Green Valley Ranch blends natural wetlands, creeks and giant cottonwoods into a stirring golf experience.Green Valley Ranch previously featured ProLink’s GameStar GPS system. Last year, ProLink posted a renewal rate of approximately 90 percent on expiring leases.

“We’re excited to add ProLink’s ProStar GPS to the amenities at Green Valley Ranch. Our guests will enjoy and appreciate the excellent graphics and strategic help the system provides,” says Matt Bryant, Director of Golf at Green Valley Ranch. “On the operations side, we rely on ProLink to keep the pace of play moving, promote restaurant and pro shop specials, and attract extra tournament play with the scoring software. We consider it a necessity for managing the course and maximizing revenue.”