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Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a new on-demand feature for digital signage network operators. This is the latest feature released for Real Digital Media’s NEOCAST® digital signage platform.

Using a simple, remote control device with a tiny receiver connected via USB, NEOCAST® clients are now able to instantly suspend a running playlist, jump to a menu screen, scroll up and down to select a desired menu item and have that selected item start playing instantaneously. While the selected media is playing, the remote operates like a DVR controller, allowing the user to pause, forward and rewind to sections or return to the main menu to choose additional content or return to regular programming. The content for the on-demand feature can be pre-populated across a network, group of players or individual players using the centralized, NEOCAST® Media Server software.

“This interactive application has obvious benefits for training, corporate communications, on-floor sales presentations and internal messaging,” said Michael Baron, president of Real Digital Media. “CEOs can have key messages presented to assembled staff at designated times, special promotions and merchandising strategies can be introduced on the retail floor to educate and train sales representatives, and service providers can receive continuing education training at their offices. The options for the feature are limitless, and add another layer of flexibility and usability to our NEOCAST® digital signage platform.”

SiliconVille is a local network of electronic billboards installed at locations that people visit every day – for example, local grocery stores, hair salons, restaurants, dry cleaners etc. The SiliconVille MediaStation locations are carefully chosen to capture the undivided attention of the audience at these retailers. We provide relevant local interest programming that is truly engaging.

Retail Solutions

You can make your customer experience more memorable by providing local, entertaining and highly relevant content to your customers. All this at no cost to you. If you qualify for a SiliconVille MediaStation, we will cover the cost of the equipment and installation - and you can be up and running in a matter of days.

Enterprise multimedia is moving out of the do-it-yourself phase as carriers offer services over their own infrastructure to entities that want to reach their employees, partners and customers with the latest forms of media.

Both AT&T and Verizon Business already offer the high-end form of videoconferencing known as telepresence as managed services, making it easier for business customers to get started and ensuring network connections that support the virtual meetings. On Tuesday, AT&T introduced an array of new services that include formatting, packaging and distribution of a wide range of media. They are designed for large multinational organizations as well as any enterprise with multiple offices.

The carrier will also roll out new network infrastructure to the tune of nearly US$70 million by year’s end to support the two new services in the U.S., Europe and Asia, while signing on software partners to simplify the formatting of content, AT&T said Tuesday. The buildout will reach the U.S., European Union countries, Japan, China and Taiwan.

AT&T Digital Signage will be a managed service with which enterprises can use flat-screen displays in public areas for communicating with employees and customers. Digital signage is an emerging technology that has been championed by networking giant Cisco Systems and other vendors. It allows enterprises to reach people with messages that are relevant to where they are and can be updated instantly from a central site. AT&T said its managed service might be used with signs in shops, airports, hotels, office reception areas and employee lunch rooms.

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Rise Vision Inc., a provider of a web-based content management system for the control of digital signage networks, announces two new pricing incentives for resellers of its digital signage solutions. Its Volume Discount and Competitive Upgrade programs offer financial incentives for resellers who buy in bulk, and for those whose customers switch from existing digital signage solutions to its Rise Display Network content management solution.

Competitive Upgrade Program: With this new program, Rise Vision offers resellers a 50 percent discount when a customer upgrades from a competitive digital signage product to the Rise Display Network. This program provides resellers with an effective sales tool to help customers migrate from costly traditional signage solutions to the flexible, web-based Rise Display Network.

Volume Discounts: For customers with plans to deploy a large number of digital signage displays, the Volume Discount program enables them to purchase a block of subscriptions at substantially reduced pricing. With the purchase of a block of 50 annual subscriptions to the Rise Display Network, they pay the same rate as 13 individually purchased subscriptions, a 75 percent savings. Savings increase with higher volumes of block purchases.

Reflect Systems, a provider of digital signage software and services, announced that Borders is featuring the ReflectView enterprise digital signage platform in the concept stores it opens this year. The platform allows Borders to deliver engaging digital media content to screens within the stores’ Travel, Cooking and Wellness destinations to inform and inspire customers. The network of LCD screens in the destinations complements the stores’ other new digital offerings.The Travel destination screen broadcasts a mix of travel tips, guided visual tours, author interviews, and nature programming from locations around the world, while the screen in the Cooking destination features Borders’ original cooking program, “Borders Kitchen” as well as how-to videos and other cooking and entertaining programming. In the Wellness destination, customers can enjoy another Borders’ original program, “Advice for Living with Mel Robbins” and view fitness demonstrations and clips on well-known health and wellness books and authors.The screens also feature information on in-store promotions and new releases that specifically relate to the title and merchandise selections within each destination.

Borders chose Reflect Systems based on Reflect’s retail experience, collaborative approach and software platform.

“We chose Reflect Systems because they offered a total solution. From technology selection and integration to customer engagement, measurement, and content advice, the Reflect team brought us creative solutions and a team approach to success,” saidRich Fahle, vice president, Content for Borders Group.

“Our team is excited to be helping Borders successfully deploy this new digital media network in its concept stores,” said Matthew Schmitt, CEO of Reflect Systems. “Our feature rich software platform, ReflectView, allows Borders to introduce new and exciting shopper-focused applications, enriching the customer experience and helping Borders achieve its mission of being a headquarters of knowledge and entertainment.”

Following a successful pilot phase in the Borders concept store in Ann Arbor, Mich., the new digital media network has been installed in a total of nine concept stores. The additional five stores the retailer will open this year will also feature this technology. Reflect Systems has worked with Pro-Motion to manage deployment and installation services. Pro-Motion connects communicators with their audiences, providing the full spectrum of audio-visual product, design, procurement, shipping, nationwide installation and service.